Overview of Vietnam’s Garment Export Industry
Vietnam’s garment and textile industry is one of the country’s key export sectors, contributing billions of USD to national export turnover every year. Despite global market fluctuations, Vietnamese enterprises continue to maintain a strong competitive edge in skilled labor, affordable costs, flexible production capacity, and especially opportunities arising from free trade agreements (FTAs).
From the perspective of Coloring Company – a specialized exporter of premium garments – this article provides a comprehensive picture of the global fashion market in 2025, emerging consumer trends, as well as the challenges and opportunities for Vietnam’s garment industry in the coming years.
Latest Global Apparel Market Trends
Post-pandemic recovery with changing consumer behavior
After the COVID-19 pandemic, the fashion market is gradually recovering. However, consumers are becoming more cautious with their spending. Instead of overconsumption, they now prioritize quality products that are long-lasting, reusable, and eco-friendly.
This shift presents a significant opportunity for sustainable garment exporters, focusing on minimalist fashion, smart and functional designs.
Sustainable fashion becomes an irreversible trend
According to McKinsey, over 60% of consumers in the EU and North America are willing to pay more for certified green fashion products made from recycled materials or environmentally friendly processes.
For Vietnamese businesses, this means “greening” the supply chain is no longer optional, but essential to compete and expand in demanding markets.
At Coloring Company, we prioritize the use of organic and recycled fabrics, and we collaborate with factories certified by international standards such as:
- WRAP (Worldwide Responsible Accredited Production)
- BSCI (Business Social Compliance Initiative)
- GRS (Global Recycled Standard)
Vietnam’s Competitive Advantages in the Apparel Industry
Skilled labor force and competitive pricing
Vietnam is known for its skilled workforce, especially in technically demanding products like jackets, sportswear, and premium office attire. Compared to China and other regional countries, labor costs in Vietnam remain competitive, offering significant advantages for international buyers.
Extensive network of free trade agreements
Vietnam is one of the countries with the most FTAs worldwide, including:
- EVFTA (with the European Union)
- CPTPP (with 11 member countries including Japan, Canada, Australia…)
- UKVFTA (with the United Kingdom)
These agreements allow Vietnamese garments to enter major markets with preferential tariffs, provided they meet rules of origin requirements.
Challenges Facing Garment Exporters
Fierce competition from Bangladesh, India, and Cambodia, countries with lower costs that are improving in quality.
Strict requirements for supply chain transparency and product traceability from major buyers.
Limited digital transformation, while global supply chains increasingly adopt AI, ERP, and blockchain management systems.
Coloring Company’s Global Market Strategy
With over 10 years of experience in garment manufacturing and export, Coloring Company has become a trusted partner for fashion brands in Europe, Japan, and the U.S.
Our competitive advantages are built upon three pillars:
High-Quality Products
We meet international production standards, capable of handling complex orders such as stretchable sportswear, fitted officewear, and technical jackets.
Flexible and On-Time Services
We handle both small (low MOQ) and large orders, supported by multi-layered quality control systems and precise delivery schedules.
Commitment to Sustainability
We recycle materials, reduce emissions, conserve energy, and ensure fair labor practices.
Conclusion: The Future Belongs to Innovative Garment Exporters
In today’s highly competitive global landscape, only businesses with vision—those who embrace innovation, upgrade their value chains, and align with sustainable trends—can stand firm and grow.
Coloring Company is committed to being a reliable garment export partner, offering comprehensive production solutions from design (ODM) and custom manufacturing (OEM) to supply chain consulting, helping international brands accelerate in the global market.
Looking for a trusted garment export partner in Vietnam?
Contact Coloring Company today for expert consultation and a detailed quotation.
Frequently Asked Questions (FAQs)
What should a garment export company prepare to access the EU and U.S. markets?
To export garments to markets like the EU and the U.S., businesses need to ensure:
- Products meet international quality standards.
- Raw materials have clear and traceable origins.
- Certifications such as GRS, BSCI, or WRAP are in place.
- Compliance with rules of origin to benefit from preferential tariffs under FTAs.
At Coloring Company, we support our clients throughout the entire process — from material selection to completing export documentation.
What fashion trends will dominate in 2025?
Key fashion trends expected to lead in 2025 include:
- Sustainable fashion: use of recycled, eco-friendly fabrics.
- Minimalist design: simple, versatile styles.
- Athleisure wear: multi-functional clothing suitable for both sports and daily life.
- High-tech apparel: UV protection, wrinkle resistance, moisture-wicking fabrics.
Coloring Company is actively developing collections aligned with these trends to stay ahead of the global market.
How to evaluate a trustworthy garment export partner in Vietnam?
A reliable partner should have:
- At least 5 years of experience in the industry.
- A portfolio of international clients.
- Transparent and professional capability profile.
- Factories certified by global standards.
- Flexible fulfillment capabilities for ODM, OEM, or FOB orders.
Coloring Company is a prime example, with over 10 years of successful exports to the EU, Japan, and the U.S.
What is the minimum order quantity (MOQ) at Coloring Company?
Depending on product type and client requirements, MOQ at Coloring Company ranges:
300 to 500 pieces for custom-designed (ODM) products.
1,000 pieces or more for basic or large-volume items.
We remain flexible to accommodate startup brands and small to mid-sized labels.
Does Coloring Company offer design and development services (ODM)?
Yes. In addition to OEM services (manufacturing based on available designs), we also provide full ODM services including concept development. Our R&D team is experienced in:
Pattern making and 2D/3D sampling.
Material consultation tailored to budget and target market.
Process optimization to ensure cost-effective production.
What are the production and delivery timelines at Coloring Company?
Prototype sample: 7 to 10 days.
Bulk production: 25 to 35 days depending on product and quantity.
International delivery: FOB, CIF, or according to client agreement.
Coloring Company guarantees on-time delivery, consistent quality, and full commitment to our promises.
